In the perfect storm where the working life is simultaneously confronted with various challenges, meaning has become a phenomenon that needs to be carefully managed for a sustainable work climate. In this new era called the Age of Meaningful Relations, managing not only the objectives but also the purpose of work and providing psychological safety to all stakeholders are significant responsibilities.

 In its 11th year, People Make The Brand invites you to explore meaningful relations and meaning management together, to redefine inspiring leadership, loyalty, and engagement.