People Make The Brand

Agenda

10 December 2026
09.30–09.50
Opening: Known Unknowns
Serdar Turan
Serdar Turan
Editor-in-Chief, Harvard Business Review Türkiye
Evrim Kuran
Evrim Kuran
Founder, Evrim Kuran Consulting / Türkiye Leader, Universum
09.50–10.20
Conversation
The Butterfly’s Dream: What Will Conventional Industries Become Through Technology?
Ali Yalçın
Ali Yalçın
Deputy Chief Executive Officer, Türkiye İş Bankası
Evrim Kuran
Moderator: Evrim Kuran
Founder, Evrim Kuran Consulting / Türkiye Leader, Universum
10.20–10.50
A New JJR Moment: The Social Contract Is Changing, But in Which Direction?
Akan Abdula
Akan Abdula
Founder, FutureBright Group
10.50–11.20
Synthetic Intelligence, Real Humans: How Will Organizations Build a New Business Mind?
Assoc. Prof. Dr. Şebnem Özdemir
Assoc. Prof. Dr. Şebnem Özdemir
AI Expert, Academic, Entrepreneur, Author
11.20–11.50
The New Alchemist: What Is the CHRO Role Turning Into?
Berna Öztınaz
Berna Öztınaz
Chairman of the Board, European Association for People Management (EAPM)
11.50–12.20
Losing the Sky While Multiplying the Stars
Chengwei Liu
Chengwei Liu
Associate Professor of Strategy and Behavioural Science, Imperial College Business School
12.20–12.50
Luther’s Dilemma: The Value Set Is Changing, So What Are the New Values?
Dost Can Deniz
Dost Can Deniz
Leadership Coach
12.50–13.20
Conversation
Panel: Distributed Reality: New Work, New Workplace, New Workforce
Beti Yuhay Almozlino
Beti Yuhay Almozlino
Head Of Human Resources, Trendyol Group
Serdar Turan
Moderator: Serdar Turan
Editor-in-Chief, Harvard Business Review Türkiye
13.20–13.50
Lunch Break
13.50–14.20
Conversation
Modern Minstrelsy: How Should the EVP Be Written and Told Today?
Arda Erdik
Arda Erdik
Creative Chairman & Filmmaker, Tribal Worldwide İstanbul
Evrim Kuran
Moderator: Evrim Kuran
Founder, Evrim Kuran Consulting / Türkiye Leader, Universum
14.20–14.50
Conversation
Passing Through the Unknown
Dr. Liz O'Riordan
Dr. Liz O'Riordan
Speaker, Author, Storyteller
Esin Aydemir Kasa
Moderator: Esin Aydemir Kasa
Co-founder, Speaker Agency
14.50–15.20
The Resilience Fallacy: What Do Leaders Get Wrong About Perseverance?
Deniz Kayadelen
Deniz Kayadelen
Psychologist, Becomes the First Turkish Woman Athlete to Compete in the World Open Water Ice Swimming Championships.
15.20–15.50
Life in the Fast Lane: Redefining Excellence, Growth and Purpose in a Changing World
Ella Podmore
Ella Podmore
Engineer, Motivational Speaker
15.50–16.20
Human, Story and Algorithm: Making Meaning in Uncertainty
Yüce Zerey
Yüce Zerey
AI Strategist
16.20–16.50
Making Decisions from Within Dystopia
Arif Ergin
Arif Ergin
Author and Climate Change Expert
16.50–17.20
Art and Artificial Intelligence: Whose Domain Is Creativity?
Prof. Dr. Selçuk Artut
Prof. Dr. Selçuk Artut
Faculty Member, Sabancı University
17.20–17.40
Wrap-Up
Serdar Turan
Serdar Turan
Editor-in-Chief, Harvard Business Review Türkiye
Evrim Kuran
Evrim Kuran
Founder, Evrim Kuran Consulting / Türkiye Leader, Universum