There is a reason why we are addressing the theme of 13th People Make the Brand under the title FROM EPILOGUE TO PROLOGUE!

A prologue signifies that everything that has happened up until now—including what is captured in a story’s foreword—lays the foundation for what is yet to come. The past serves as a basis for the present and the future alike. This is precisely why Shakespeare referred to the past as a prologue.

At People Make the Brand 2025, we invite all our stakeholders to co-write the foreword of the future. We propose that what we’ve learned from the past can be used to understand the present and shape what lies ahead. We call on all participants to think critically, creatively, and deconstructively about the future.