In today’s world filled with uncertainties, trust is the essential foundation for taking risks, developing creative solutions, and achieving higher performance. A culture where trust prevails—not only for the employee but also the leader; not just for the customer but also the brand; not only for the individual but also the organization—ensures a sustainable and healthy work environment.

In its 12th year, People Make The Brand invites you to a forum where critical strategies for fostering a psychologically safe work climate will be shared, and the relationship between trust and leadership, team dynamics, artificial intelligence, innovation, and sustainability will be discussed by business leaders, experts, and academics.